Branding Definition When Creating That Unique Image.

What is Branding?

Are You Knowable, Likable and Trustable?

Personal Branding can be the most influential tool for success in your self-marketing toolkit. You can identify, package and sell who you are to build a personal brand that results in business growth, influence, and income.

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Branding is more about the following of rules because if you don’t follow those rules, things don’t look the same and people won’t remember you. When you put out your marketing pieces, you want to create a similar look and feel so that people remember you. And you want that similar look and feel on everything you create.

Listen to William Arruda Talk about Branding…

Here are three key things you need to develop a strong personal brand:

1. Get clear on your personal strengths, talents, values, and core area of expertise. Understand how you connect best with people. Consider what your target audience needs and wants, and then identify the value and the experience that you can deliver to meet those needs and wants. Communicate in ways that reach into the hearts and minds of your target audience and connect with their core values and deepest desires.

2. The personal branding process is about having self-awareness of your strengths and talents, and then letting everyone know about your gifts, talents, and experience. It’s about giving a clear impression of who you are, what you value, what you’re committed to, and how you can be counted upon to act. Your branding statement must provide a clear, concise view of your unique set of strengths and tell why you can do it better than anyone else. You need to be able to state clearly and unequivocally why you are different than everyone else, and what services you offer that make you unique and set you ahead of your competition.

3. Consistency is one of the keys to building a strong personal brand. Be aware of being consistent in every interaction you have, both in what you say and how you respond. Establishing a Professional Brand is absolutely critical to long term, sustainable business growth. In an overcrowded marketplace, if you’re not standing out, then you’re invisible. Branding your products and services will give you an edge over your competition and enhance your value to your target market.

A successful brand is one that forges a strong emotional connection with its audience.
Your brand is the source of a promise to your consumer’s.
What is Branding and How Important is it to Your Marketing Strategy?

The objectives that a good brand will achieve include:

  • Delivers the message clearly

  • Confirms your credibility

  • Connects your target prospects

  • Motivates the buyer emotionally

  • Concretes User Loyalty

    A Brand is the sum total of how the public feels about a particular thing
    Below are examples of well-known brands that achieved success with stirring emotion with their target market:

    • Volvo = Safe

    • Jeep = Rugged

    • Breyer’s = Natural

    • Häagen-Dazs = Indulgent

    • Apple = Innovative, Cool

    • IBM = Business, Conservative

    It makes sense to understand that branding is not about getting your target market to choose you over the competition, but it’s about getting your prospects to see you as the only one that provides a solution to their problem, a cure for their pain. People engaged in branding seek to develop or align the expectations behind the brand experience. You must create the impression that a brand associated with your product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in your advertising theme. It must demonstrate in an emotional way, what you have to offer in the marketplace.

  • A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity – it affects the personality of a product, company or service.

  • Any successful brand is successful by standing for something in the minds of its target market. Changing what you stand for is almost impossible unless you don’t stand for anything. A brand that stands for something is a brand that is forever locked into its position.

  • Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.

  • A Brand is the sum total of how the public feels about a particular thing

  • Below are examples of well-know brands that achieved success with stirring emotion with their target market:The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company providing them.

  • Any form of branding essentially means being recognized. A positive website brand image means that your potential customers will recognize your brand and begin to associate that brand with a particular product or range of products.

  • The personal branding concept suggests instead that ‘Success Comes from Self-Packaging’.

  • Branding Is More Than a Pretty Logo A lot of websites and website owners mistakenly believe that creating a brand means a compelling and relevant name, and well designed logos and web pages. While these are a part of website branding, they are far from being the whole story. In fact, every aspect of your website and online business needs to convey your brand image. This includes design, narrative voice, advertising, and marketing. Customer communication is equally as important, and provides the opportunity to strengthen your brand even further.

  • Your brand resides within the hearts and minds of customers, clients, and prospects.It is the sum total of their experiences and perception of you or your business, some of them you can influence, and some of them you cannot.

  • A strong brand is invaluable as the battle for customers intensifies day by day and more business come Online to reach their target market.

  • It’s important to spend time investing in researching, defining, and building your brand.It’s a foundational piece in your marketing communication and one you do not want to be without it.

  • You do this by integrating your brand strategies through your company at every point of public contact.

  • A Definition of a BrandThe first thing you need to understand is that a brand is not a logo. Nor is it a name, typeface or color. It is not on your business card, part of your website or in your brochure. To understand the value of a brand and how it can make or break your business, you need to grasp that it is some much bigger and far more intangible than any of those things.

  • Non-profits, perhaps even more than other organizations, need to be able to tap into these emotions. Ultimately, non-profits are trying to get people to rally behind a particular cause. People not only need to like them, they need to believe in that cause.

  • Your first step should be to do a brand audit, where you take a look at every piece of marketing material you have produced, as well as surveying what others have said about you. This includes traditional media as well as online and social media.

  • Google yourself and your business, see what results come up. It may surprise you.Do a search on Google Keyword Search Tool. Type in your URL and see what keywords Google is ranking you under. Make sure they are words pertaining to you and your brand image.

  • More tips for branding your website: Include your logo on all your web pages.

    • Position it at the top left of each page

    • Make it memorable and meaningful

    • Don’t just use text and/or clip art

    Have an About Section.

    • This page should include all relevant information about you and your business.

    • Include your contact information here as well. Make sure people can contact you.

    Complement your logo with your slogan that summarizes your business or websites purpose.

    • For example “There are some things money can’t buy. For everything else there’s MasterCard”

    Have a consistent look and feel to all your pages.

    • Use a color scheme and layout that are clearly recognized across your site.

    • Choose a font scheme and use it throughout your site.

    Create a favicon.Find out how to create one

    • Favicons are those little icons that show up in your favorites or bookmarked links in your browser.

    • It can also appear next to the URL in the address bar.
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Affordable SEO

Affordable SEO

FIRST! How Much Does it Truly Cost to Build a Website?

Building a website on the internet, to get noticed among millions (350,000,000) of other websites, for small and medium sized businesses without paying thousands of dollars, that was not at all possible, until NOW!

You must have a website today, otherwise your business does not exist. So how can you build a professional looking website if you don’t have Money?

Most surfers on the Internet choose the best and top rated sites when it comes to making a purchasing decision Online. If the website is attractive and looks creditable it can easily catch the attention of that visitor and a purchase is made.

So how do you build a website if you’re on a tight budget?

Now that you know how to build a site on a budget, the next question is:-

How Do You Get Traffic to your Site?

You must have a plan on how you will increase conversion rates per day but most importantly, you must figure out how you will increase the actual traffic to your site, to get paying customers to part with their hard earned money to pay for your product or service.

Remember: Most people buy on impulse, especially when searching on the Internet.

Here are the four great ways to optimize your website to get traffic at no cost to you.

Search Engines do Matter.

On the very first day of an online business, the concentration must be on how to get on the first page of all the major search engines. The higher the ranking of your website, the better the conversion rates will be. Theoretically, it’s a numbers game as well as offering a product or service that people are searching for on the web.

Your primary concern is how to remain on the first page of the major search engines and what method to use to get there. A tried and trusted method of generating traffic is through SEO, or search engine optimization.

The right step is to optimize your website. Staying on the top of search engine ranking can be very hard to do, but knowing what people are searching for (as explained in the videos) makes the task less challenging. Especially for new and existing website owners looking to get more niche traffic to their website. Search engine ranking is vital, but not the main priority for today’s SEO.

Content is KING!

Today! Google ranks a website on information and keyword content (body content) rather than just keyword meta tags alone.

DON’T spam your site with keywords, it’s all about getting ranked for VALUABLE information that people are searching for on the web.

Web traffic from search engines can be almost 100 percent free of charge. Through Organic keyword search phrases. Once a website ranks high, it can be very easy to promote high competency. Another thing, if the website has a high ranking in the search engines, the preservation can be very simple but must be done on a regular basis…

ADD CONTENT on a regular basis. Once or twice a week add an informative post or page to your site. Keep your site alive and invite the search engine spider bots back to your site to rank it according to the new keyword information just posted.

• Promotion and Marketing Method

The conventional way of advertising is out of reach for most start up small businesses on the web. The Internet does offer a “pay for every click advertising process,” but care run into thousands of dollars if not monetized correctly.

Advertising on web can contribute to more web traffic, but most advertising and marketing of any new website can be done cost effectively through Social Media marketing. The most it will cost you to market your site on Social Media sites, is your time.

• Recommendations from Friends and Relatives is Viral Marketing

Website owners must be concerned on how they can increase ranking through more word of mouth methods.  Viral marketing allows this to happen by using people other people trust to recommend their site.

There are many techniques on how to improve websites by word and mouth traffic procedure such as Social Media and customer review sites. Today, people value a business or product on what other people have said about it. Reviews are vital to your company success.

Second technique is by sending out emails. The money is always in the list. It is easier to sell to an existing customer, then to find a new one. Let website visitors know you will answer any questions or queries they may have. Keep the communication line always open.

Most of all, by participating in online forums and comments, by this way the website can get more visitors by talking about their websites and by giving them information about the advantages and benefits this particular website can give.

• Let your website visitors do your SEO for you. Encourage your website visitors to leave comments. Their descriptive comment will not only encourage keywords, it will also keep your site active.

There are many method and techniques available today to generate and boost traffic to your websites.

Never give up building content on your site. Your site can be a valuable asset to your business over time. Websites are real estate Online, and that should never be overlooked when it comes time to selling your business.

Once you have reached optimum status on the web and you have reached top ranking, you can invite other related sites to advertise on your site.

How Much Does it Cost to Build a Website, was brought to you by Fay B. Castro of http://brandingdefinition.com. I invite you to check out my YouTube channel http://www.youtube.com/user/fayk13691 to listen to other informative videos on Marketing a business Online.

Affordable SEO

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SEO Basics

SEO Guide…

Base your website SEO optimization first and foremost on what’s best for the visitors of your site. They’re the main consumers of your content, product or service and are using search engines to find you.

Search engine optimization is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, and not the search engines. So, focus your page on creating a conversion. (Opt-in, subscribe or purchase your product.)

Put text on your website page(s). Content is KING!

Think about what users will type in the Google, Yahoo or Bing, etc., search bar when looking for your particular service or product. (Contact me to find out exactly what keywords and keyword phrases your prospects are typing in the search bar to find you.)

Let the users add comments to your pages or posts. Open your content up for questions so that people can leave comments. Your visitor’s will perform your SEO for you in their comments.

Put more work into a single website rather than create a lot of little sites. Google rewards those who devote time to their website. (It’s all about content.) This is the information age.

Link your website to other good quality, informative websites through a link exchange. Or include other valuable sites URL by hyper linking using certain words in the content of your page.

Very important: Always keep your WordPress blog up to date.

Add keywords, or phrase in your URL (domain name) and title. Include physical location or your mean website focus or product offer.

Original content: Google puts no value on duplicated content or duplicated websites. (MLM sites will not get index in the search engines. If you want your MLM site to be seen, you will have to verbally, or publish your MLM website URL on other sites, for prospects to view YOUR site.)

Think about branding. Differentiate yourself from others. Standout from the crowd. Create or write something that is unique and brands you. Makes yourself distinct.

Offer something of compelling value on your site. Information they cannot read or get anywhere else.

In your original content, think about what will bring people back to your website or blog. It’s much easier to resell to an existing customer, then to go out and find a new one.

Have your blog show your human side, but do not get too personal where you might offend someone.

Create your own videos to brand you and demonstrate your expertise.

Post your website link on Twitter, Facebook, LinkedIn, etc.,.

Add related videos or content on your site. Make sure you include reference to where video or content came from by including a link from, Wikipedia, TED, etc,.

Have a good hosting plan so visitors can always access your site. There is nothing worse than clicking on a website URL to find the site down because of a poor hosting company.

You want conversation when visitors land on your site. Remember, you have only about 5 to 10 seconds (max) to ensure each visitor they are at the right place… if they don’t see what they expect from your meta description, they will leave to continue their search.

Have a good keyword meta-description on each page.

Search engines want what users want, and that’s CONTENT!

Keep your website fresh by adding new content on a regular basis. Having a comments section on your site will help with keeping your site active.

As Google improves its understanding of web page structure, it’s more likely to pick text from the actual page content, and less likely to use text that is part of a header.

Put your business address on your page includes city and state if you have a physical location.

Make sure your internal links, content, images, link to relevant content within your site.

Manually, get relevant links; don’t buy links that are not relevant to your website content, this will only hurt your ranking in the search engines.

Make sure you have your keyword phrases listed several times on each page. (Contact me to receive a list of highly searched keyword phrases pertaining to your product, service or industry.)

Use a .com. or a .net in your domain name URL.

Google makes about 500 changes a year to its algorithms and that it has over 200 signals it uses to rank results. There is always a possibility that one of these changes or signals can have a major impact on your sites ranking, as many website owners found out this past year with the Panda update.

Google does say that these lists of algorithms change now on a monthly basis, so make sure your SEO consultant keeps you informed of the latest changes so that the changes will not affect your websites ranking in the search engines.

My name is Fay B. Castro and I’m an SEO Consultant. I offer a service that provides you with the latest keyword phrases that your prospects are searching for on Google.

I will analyze your website using the tools I have available to inform you of areas of SEO not been fully utilized on your website. Keywords, keyword phrases, back links, meta description, internal links, external links, etc,.

You can reach me through my contact form on this website, http://brandingdefinition.com/contact/ or phone me direct at: 916-709-4935.

Thank you for your time, and if you have any questions or comments, please leave them below, or contact me through my contact form on this site. http://brandingdefinition.com/contact/

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Most Searched Keywords

Google Keywords

There are aids to helping you with SEO (Search Engine Optimization) for your WordPress blog or website, there are SEO plugins like All in One SEO Pack, but you still have to find out which keywords and Keyword phrases to use. Which ones are highly searched with the least amount of competition, so at least your post or page has some chance of showing up on the first page of Google?

If you have any questions about website optimization or would like to hire my services, please contact me.

The cost of my SEO Keyword Phrase varies depending on numer of keywords to be searched. Contact me for details.

Google searches the web through links. You need websites with valuable content to link to your site or blog and you link back to them. You also need internal links inside your blog or website. Your internal links within your site should be linked to pictures and pages within your site. The Spiders/Crawlers from the search engines love links. You want as many external links as possible pointing to your website/blog.

The more content you write the more keywords and phrases you have to offer to the search engines in creating exposure and receiving visibility on Google Search Engine.

How to Generate Keywords on WordPress.

Open your Dashboard, then open your image gallery and give your images a title and a description. Use keywords associated with your product or service. Images can show up on Google images page and people can find your site that way.

How to generate keywords in WordPress; click on settings and under General Settings tab, set your site title. WordPress uses site semantic (identify associations and concepts related to a query).

Also, complete your tag line. Explain what your site is about using keywords. Tag lines appear on every page. Tags are one word keywords.

You want to attract people to your site because you are offering what they are searching for, plus it could increase your conversion rate.

When you create a WordPress post, include in the tag line your keywords under each post that you make. Also fill in the excerpt box. Give a brief summary of content of your post.

Good luck, and if you have any questions, please feel free to contact us.

 

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Mobile Marketing Guide for Local Businesses

Learn the FACTS and BENEFITS of Mobile Marketing, FREE!

Submit Name and Email Address for instant download.

Americans today are spending an average of three hours per day on the Internet from their mobile devices… Text Messages have a 97% open rate. Do you have a Local listed mobile website?

Mobile marketing methods have proven to be effective in acquiring new customers, providing service to existing customers, and driving repeat business through relationship-building..


Get access Now!

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Blueprint

Blueprint to Profitable Web Sales, FREE! Copy

Want to learn the inside Secrets on maintaining consistency in your look and tone of your copy, so that your reader’s feel emotionally engaged and take immediate action when presented with your products or ideas on your page?

Want to learn what the four basic questions are to ask when writing copy? Submit your Name and Email Address to download your FREE! Copy…

Writing web copy can be tricky: you need to set it up in such a way that you are able to address the needs of your target market.

Moreover, web copy is not like any other written or printed piece of writing: it has to be written concisely, with all the pertinent details shown so that the person reading the copy will pick up all the main ideas immediately.


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Five Benefits of Personal Branding

Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about.  Branding is not just about you being better than your competition. It’s about getting your prospects to choose you as the ONLY solution to their problem.

Here are five great benefits of creating a strong personal brand:

*One of the greatest benefits to you of having a strong brand is that it creates a sense of individuality and ‘separateness” in the marketplace so that your clients are able to easily differentiate your company from your competitors.

*The goal of personal branding is to be known for who you are as a person and what you stand for. Your brand is a reflection of who you are, your opinions, values, and beliefs that are visibly expressed by what you say and do, and how you do it.

*The branding process allows you to take control of your identity and influence the perception others will have about you and the services you offer.

*A strong personal brand will enable you to effortlessly attract clients and opportunities. You will position yourself in the mind of your marketplace as THE service provider of choice to dominate your market and command higher fees – work less and make more!

*Establish yourself as an expert and become a celebrity in your area of specialty. Gain name recognition in your area of expertise where it counts the most – in your customer’s mind. Make a lasting impression and be super-rewarded for your individuality. Trust, respect, and admiration will follow when your name and message are embedded repeatedly into the consciousness of your target market. You will be perceived as an expert the more you are visible to your target audience. Your brand will propel you to the top in your marketplace.

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Have You Been Branded?

The personal brand you project affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you.

Humans think with their eyes. A UCLA study proves that 85% of all decisions are made with our eyes. That’s right: the visual imprint you have of something, has the most impact.

If your personal brand is not professional and congruent, attractive and attracting you will be passed over – guaranteed. To be competitive, to have a greater influence on others, to attract more business and be more successful it’s essential that you develop a well-thought-out personal brand.

Before you sell anything — your product, company or your service — you sell yourself first. Shift the balance of power in your favor. When you brand yourself correctly, you are seen as more desirable and in demand.   Now take large, successful companies for instance. They understand the power of “branding” a product. They spend a lot of time, money and energy to create a “brand” that is eye catching and appealing enough to sell their product through to market. They want to make sure that the buyer has a strong connection with that brand.

Now think of yourself as a company with one employee — you. How much time, money and energy have you spent in developing a “personal brand” that is unique enough to sell through to your market? An individual who has a well-defined personal brand has more status and a tremendous advantage over the competition in the market place. With a great personal brand, you are already half sold and thus far above the competition.

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Benefits of Branding

Your business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding isn’t just a logo. Your business purpose, focus, and image all combine to create your brand. Why should you make this effort?  Below are a few benefits:

*You are remembered. It’s hard to remember a company with a generic name. You may not be able to distinguish their purpose and business focus. And why would you call a company if you couldn’t tell what they did? Branding your business ensures consumers will know what you’re about.   *You gain customer loyalty. The fact is people build close bonds with brand identities. Consumers want quality products they can trust. So, your business should have an identity that your customers can cling to. If your company delivers great products and services and has a great brand identity, people will remember you. In addition, they will often refer you to friends and family.

You become well known. You want the people who have not done business with you to still know who you are and what you do. If they see your ads on billboards, hear them on radio, see them on television, or any other media, they will know your brand identity. And when the time comes that they need your product or service, your company will be the first to come to mind.

Consumers pay for image. We are a very brand aware society. People commonly associate brand names with quality and may only buy certain brands for that reason. If people only want one brand of a particular product, they are willing to pay a higher price. Having a great brand will make your company have a superior image and cause consumers forget about the competition.

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Are You Paddling Or Floating?

Ask yourself are you paddling or floating your canoe down the river of your business life?  If you’re floating then you’re on the defense, (protection) if you’re paddling then you’re on the offensive (attack) – where do you want to be?

In today’s business climate if you’re not on the offensive then you’re being whipped and buffeted from every side by the obstacles you encounter.  If something isn’t working in your advertising and you’re a floater then you just wait until next week, or next month and see if it improves.  But if you’re paddling and guiding your business, then you’re busy working out how to fix what’s not working.

Take for instance that big boulder in the river known as “competitive intelligence”, which refers to the knowledge needed to implement successful competitive strategies.  If you haven’t got a handle on this it can spell disaster to your business.  Let’s look at an example of what I mean.

Suppose you find out that a competitor has dropped the price on a product competing directly with your business’ highest gross margin item.  Before you drop your price to match, ask yourself whether this could affect your ability to compete.  If the answer is “yes”, you should do a bit of sleuthing to answer some key questions like: * Is the price cut an unequivocal comparison, or have certain features/services been modified? * Is the price drop sufficient to overcome customer inertia to change? * Does the competitor have the capacity to handle increased demand without damaging customer satisfaction? * Is the price change restricted to one territory or account, or is it across-the-board?

Effective strategy covers product design, branding, services, and a host of other variables that, in total, comprise your competitive edge.  Protecting your edge requires a real-time stream of knowledge about the changing competitive landscape.  The most significant fund of ongoing information, on an ongoing basis is your sales force.

Salespeople have the most direct contact with customers, and have customer feedback on the competition which is both real and perceived.  However, their job is to sell, so it’s important that you make them aware of their importance and involvement in gathering competitive intelligence.

For the successful collecting of information from the sales force, you must prove to them and their sales managers that the process is of value to them. This means you have some homework to do which is gathering information that is already available internally.  Look at and analyze call reports, won-lost reports, and sales records for red flags and trends.  A competitive move in one territory may seem insignificant until added to information from other territories, or as part of a global rollout strategy.

Augment these finding with public data from published sources and industry analysts, and you can offer your sales force tips on competing more successfully.  By initiating the information sharing process, you will encourage reciprocity on the part of sales once they see what’s in it for them.

In addition to the sales force, people from other functions in your firm are often repositories of useful competitor information.  Accounting, procurement, HR, and other functions attend professional meetings with competitor counterparts and may have bits and pieces of the competitive landscape puzzle.  Do they know how important this data is, and have you motivated them to share it?

This is but one little corner of your business life, but unless you’re on the offense – paddling instead of floating – you’ll lose your edge and be left in the dust by your competitors.  Personally, I’d rather be paddling my little heart out instead of being tossed by whatever winds blow my way.

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How to Effectively Brand Your Small Business

Branding a small business is a must if you want to succeed in a competitive world. The importance of branding a business disregarding its size is based on not only real benefits, products and services that your business possesses, but also an image concept that all businesses should keep in mind.

From color business cards to global business identity, depending on how effectively you brand your business, the more or the less opportunities of success will knock at your door. The reason why large companies brand their businesses is because they know this is the best way to differentiate their products and services from their competitors while creating a corporate image.

Many small business owners believe it is not necessary to develop a corporate image, particularly those whose business integrate just a few individuals as staff, or even when they own a one-man business, using the internet for selling or promoting their professional services. However, even a small business should utilize the same principles as the large enterprises to brand their business.

Furthermore, if your business has business cards, stationery and other branded elements along with a matching website, you will not only create a corporate image, but also loyal relationships with your customers and prospective customers, who will find more reliability with a small business with these characteristics, than others without a professional look and feel.

Because you only have the opportunity to impress new customers once, you should make sure that this impression is a positive and lasting introduction and handshake, only possible if you brand your business conveniently and professionally. There is no need to spend thousands of dollar to achieve it, but do not go to the other extreme using uneven elements.

Small businesses should be aware of the elements that will make their brand unique and recognizable, including consistency between online and printed elements, such as your logo, signage, business cards and even a slogan that helps people understand at a glance your business’s mission statement.

Effective branding must achieve these goals; be consistent and never differing, carrying the same logo, colors, slogans and statements through to every element of your business, all of them always visible and unique, hence the need to avoid elements that anyone can find anywhere such as free or cheap clipart.

Creating your brand, whatever your budget requires a business plan to have a solid appreciation on whom your customers will be and what can you do to serve them. This is not only a matter of elegant stationary or catchy business cards; it is the most important deployment of a small business for an eventual growth in future terms.

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